Tag Archives: consumers

Respect for Our Buying/Purchasing Power

Of the $263.7 billion spent annually on advertising within the nation, less that one percent is used to target African American consumers, despite the fact that Black buying power is estimated at around $857 billion, according to the  2010 census. Click … Continue reading

Posted in Articles, Articles, Articles | Tagged , , , , , , , | Leave a comment

How Black People in America Spend Money

Expenditures between 2007 and 2008 were statistically flat, so black consumers are now making purchases they have long delayed.  At the same time, they re-prioritizing their budgets, and spending more on things that add value to their homes and add … Continue reading

Posted in Articles, Articles | Tagged , , , , , , , , , | Leave a comment